Why We Wear It: The Story Behind Our Murph Shirts
Every year on Memorial Day, we show up.
Not just to sweat — but to remember.
The Murph Challenge isn’t just another WOD. It’s a tribute to U.S. Navy SEAL Lt. Michael P. Murphy, who gave his life in Afghanistan during Operation Red Wings. It’s a test of mental toughness, community strength, and raw willpower.
The workout is simple — but brutal:
1 mile run
100 pull-ups
200 push-ups
300 air squats
1 mile run (all with a 20lb vest, if you're going RX)
At LEVL UP, this challenge hits different. We don’t just grind for the sake of fitness. We grind for purpose. We grind for something bigger.
That’s why we created the LEVL UP Murph Collection — gear designed not just to perform, but to represent.
Our limited-edition Murph Tees, Racerbacks, and Crop Tanks are built for battle:
Lightweight and breathable for high-intensity training
Designs that honor the hero behind the challenge
Styles for every athlete — men and women alike
Soft enough to live in, tough enough to work in
Whether it’s your first Murph or your fifth, this collection is about more than looking good — it’s about showing up with intention.
Wear it loud. Wear it proud.
And when that second mile hits, when the push-ups start to burn, remember: you’re not alone. You’re part of something greater.
This Memorial Day, we don’t just do Murph.
We LEVLUP.
